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Why was the Luminous Silk Foundation formula enhanced?
After 25 years, Armani beauty wanted to make our iconic Luminous Silk Foundation even better. The updated formula still gives you that beautiful, natural glow and silky skin-like finish you love, but now it’s infused with skincare ingredients like glycerin and niacinamide for 24-hour hydration and visibly plumper skin over time. We’ve also expanded the shade range to 44, including new pigments for olive and deep skin tones, so everyone can find their perfect match.
What’s different about the new formula?
You’ll still get the same weightless feel and radiant finish, but now with even more skincare benefits! The new formula includes:
Niacinamide to help strengthen and perfect your skin
Mediterranean floral extracts (like Mediterranean sea lily and white lupin) for improved skin luminosity and plumpness
Advanced pigment technology for a more natural, true-to-skin shade match across 44 shades
Glycerin, which was already in the formula, for lasting 24-hour hydration
Niacinamide to help strengthen and perfect your skin
Mediterranean floral extracts (like Mediterranean sea lily and white lupin) for improved skin luminosity and plumpness
Advanced pigment technology for a more natural, true-to-skin shade match across 44 shades
Glycerin, which was already in the formula, for lasting 24-hour hydration
Why did the bottle design change?
We wanted the packaging to reflect the foundation’s enhanced radiance! The new bottle is sleek and transparent, with a sophisticated black cap and a silver Giorgio Armani monogram. It’s not just beautiful—it also makes it easier to see the shade inside and pick your perfect match.
Why are some shades no longer available?
To make the collection as inclusive and flattering as possible, we refreshed the range to 44 shades—keeping the 26 best-sellers and adding 18 new options. Thanks to new pigments like ultramarine and green, the shades now look even more natural and true-to-skin, with no dullness or ashiness.
My usual shade number is discontinued. How do I find my new match?
No worries! With 18 new shades, we reorganized the numbers to help everyone find an even more precise match. Your favorite shades are still here, and the 26 best-sellers kept their numbers. Our shade expert tool—available online and in stores—makes it quick and easy to find your new number.
Is the enhanced formula suitable for all skin types?
Absolutely! The enhanced Luminous Silk Foundation works beautifully on all skin types. It’s been tested under dermatological control, is non-comedogenic, breathable, lightweight, and feels comfortable even on sensitive skin.
Will the original formula still be available?
As we introduce the enhanced Luminous Silk Foundation, the original formula will gradually be phased out. The timing may vary depending on your location, but we really encourage you to try the new version—it keeps everything you love and adds even more benefits!
How can I find my perfect shade in the new range?
With 44 shades and advanced pigment technology, it’s easier than ever to find your perfect match! Use our online shade expert tool or ask a Beauty Advisor in-store for personalized help. We’re here to make sure you find the shade that flatters you best.
What skincare benefits does the new formula offer?
The enhanced formula is packed with:
Glycerin for 24-hour hydration
Niacinamide to strengthen and perfect your skin
Mediterranean sea lily and white lupin extracts to boost luminosity and plumpness
These ingredients work together to improve your skin's tone and texture, both instantly and over time.
Glycerin for 24-hour hydration
Niacinamide to strengthen and perfect your skin
Mediterranean sea lily and white lupin extracts to boost luminosity and plumpness
These ingredients work together to improve your skin's tone and texture, both instantly and over time.
What is Liquid Silk Technology?
Liquid Silk Technology is what gives Luminous Silk Foundation its signature, seamless glow. Inspired by real silk, it helps the foundation reflect light for a radiant, weightless, and skin-like finish. You’ll enjoy buildable coverage, a 24-hour natural glow, and a smooth, even look all day.
Is there a new primer to use with the foundation?
Yes! The new Luminous Silk Illuminating Primer is the perfect base for your foundation. It’s packed with skincare ingredients like hyaluronic acid and LHAs to hydrate and smooth your skin, giving you a flawless, radiant finish.
Is the new formula cruelty-free, vegan, or non-comedogenic?
The enhanced Luminous Silk Foundation is non-comedogenic and suitable for all skin types. For specific cruelty-free or vegan claims, please refer to the product packaging or visit the Armani beauty official website for the most up-to-date information.
When will the enhanced Luminous Silk Foundation be available?
The launch date will vary depending on where you are, as we transition from the current inventory to the enhanced formula. For the most accurate timing, check with your local retailer or Armani beauty counter.
Can I still get my favorite shade if it’s out of stock?
If your favorite shade isn’t available during the transition, don’t worry! Our advisors can help you find your closest match in the new range, and you can leave your contact details in-store or online so we can notify you as soon as your shade is back.
What should I do if I have a reaction or concern about the new formula?
The enhanced formula has been tested under dermatological control, but if you experience any discomfort, please stop using the product and reach out to our customer care team. We’re here to help!
